Overview
Welcome! Below are some examples of the work that I have done in the last couple of years.
Editorial
The Center puts out a variety of articles for investors on a weekly basis. The new look and feel provides the Center with a modem professional look for each new article. The new templates cut production time by at least 3 months and provides a consistent brand design.
Annual Reports
I developed brand standards for a the new Jackson Charitable Foundation and worked with various teams to implement the brand. This included font, color, type treatments, icon set, design assets, and social media assets. The Annual Report summarized the vision and progress of the Jackson Charitable Foundation.
As the design lead for a CFI rebrand, I created a new visual identity with a more modern, up-to-date aesthetic across all branded touch points. These projects included web, print, social, internal and external promotional materials.
I initiated, conceptualized and designed end of year reports for CFI and the social media group. This became the new format for monthly reports based on positive feedback Executive team.
Monthly digital reports for CFI articles and Jackson social media analytics.
Website Redesign
I initiated, conceptualized, strategized and designed a new website for CFI. It was based off of the CFI rebrand and optimized the user experience.
Brochure
Concept & Design
The new vertical layout showcases an easy-to-read timeline for the wholesaler and SSU specialist with two additional pages describing best practices and FAQ’s.
